About · Diego Alonso

Marketing built the way it should be: with fire and a plan.

I'm Diego Alonso, founder of Fuego Marketing, a Detroit-based strategist, photographer, and storyteller building brands with community, creativity, and culture at their core.

Diego Alonso, founder of Fuego Marketing
Diego Alonso, Founder of Fuego Marketing

Diego Alonso · Marketing strategist, photographer & storyteller · Detroit, MI

The Story

Part strategist. Part storyteller. All fire.

I'm a marketing mind driven by community, creativity, and culture. I blend storytelling, strategy, and social insight to build brands that actually mean something, campaigns that connect people to a purpose, whether that's through grassroots events or digital media.

"Good marketing isn't decoration. It's the difference between being seen and being chosen."

I'm a senior Marketing Management student at Wayne State's Mike Ilitch School of Business, with a minor in Finance and hands-on experience in design, analytics, and community work. I've led inside Alpha Kappa Psi, MIMA, and Detroit Catholic Campus Ministry.

Fuego is where that creativity meets discipline. A boutique studio built to make growing brands impossible to ignore through sharp positioning, content that converts, and decisions backed by data, not guesswork. No fluff, no vanity metrics, just work that performs.

Brand Storytelling

Digital Engagement

Photography

Detroit, MI

The Path So Far

How Fuego got its spark.

2022–24

Oakland Community College

Associate's in Business Administration, graduated Magna Cum Laude with a 3.89 GPA, the foundation for a marketing mind built on discipline.

2024

Wayne State University

Started a BS in Marketing Management (minor in Finance) at the Mike Ilitch School of Business, carrying a 3.92 GPA and leadership roles in Alpha Kappa Psi, MIMA, and DCCM.

Now

Marketing Specialist Intern · Touch-Grass

Working with a TechTown-backed startup on digital marketing, while running Fuego to bring creativity, analytics, and storytelling to growing brands.

Behind The Lens

Photography & videography.

Capturing moments that carry emotion, place, and story, documenting Detroit culture and human experiences, from short-form reels to full campaigns.

Signature shot

Portrait · tall

Detroit culture

Event · wide

Detail

Candid

Portrait

Human story

Campaign still

Reel · wide

Behind the scenes

On set

Street portrait

Detroit

Product / brand

Studio

Education

BS, Marketing Management

2024–2025

Wayne State University · Mike Ilitch School of Business

Minor in Finance · 3.92 GPA. Leadership in Alpha Kappa Psi, MIMA (Mike Ilitch Marketing Club) & Detroit Catholic Campus Ministry.

Associate's, Business Administration

2022–2024

Oakland Community College

Magna Cum Laude · 3.89 GPA.

Experience

Marketing Specialist Intern

Current

Touch-Grass · TechTown-backed startup

First digital marketing internship, building brand engagement and campaign strategy for an early-stage company.

Patient Care Intern

Prior

DirectRx

Improved patient satisfaction by streamlining prescription order processing and data accuracy.

What Drives My Work

Four principles. Every engagement.

Clarity before creativity. Results before recognition.

01

Clarity

A clear read on your brand and audience.

02

Consistency

Systems, not one-offs, everywhere.

03

Content that converts

Content built to move people.

04

Data-driven decisions

Tracked, measured, and optimized.

Ready to build something serious?