Eldritch Energy
Eldritch Energy — Content & Video
End-to-end digital content and short-form video for an emerging energy-drink brand targeting students and young adults.
Eldritch is an emerging energy-drink brand fighting for attention among students and young adults, an audience that scrolls fast and trusts almost nothing. The goal was simple to say and hard to do: make Eldritch impossible to scroll past.
The challenge
Break through a crowded feed with content that feels native to Instagram and TikTok, not like an ad.
What I did
- Short-form video — directed and edited reels around energy and lifestyle.
- Platform-native optimization — every cut tuned for Instagram and TikTok.
- Trend analysis — creative shaped by what the audience actually engaged with.
- Brand consistency — one visual identity and voice across the feed.
The results
- +40% engagement across social.
- Stronger brand visibility in campus communities.
- A repeatable content system, not one-off posts.
Creative direction and data-driven marketing in a fast-moving brand environment.
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