Touch-Grass (TechTown)
Touch-Grass — Digital Marketing Internship
Building a community-driven social presence for Touch-Grass, a TechTown-supported Detroit startup.
Touch-Grass is a startup supported by TechTown Detroit. As a digital marketing intern through a Warrior Impact professional-development project, I helped give it a social presence that matched its energy.
The challenge
Build a consistent, engaging presence for a young brand with limited time and resources.
What I did
- Social strategy — a plan to grow the right audience.
- Branded templates — reusable, on-brand assets for every post.
- Multi-platform — a unified presence on Instagram, Facebook, and TikTok.
Strategy, creativity, and analytics applied to real-world, community-driven marketing.
The takeaway
A repeatable system a small team can actually maintain, so the brand stays consistent long after the launch push.
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